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Practitioners Say Bipartisanship Needed in Outreach to Carriers on 10DLC
As the March 1 deadline for registration with T-Mobile and AT&T looms some practitioners are advocating for an industry-wide approach. The post Practitioners Say Bipartisanship Needed in Outreach...
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Revered Launches With the Goal of Professionalizing HR for Campaigns,...
Revered, which officially launched Jan. 20, is hoping to carve out a niche as a kind of professional employer organization (PEO) for political campaigns. The post Revered Launches With the Goal of...
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Charting a Future for the Polling Industry
Two pollsters — one Democrat and one Republican — on what’s wrong with contemporary public opinion polling and how it can be fixed. The post Charting a Future for the Polling Industry appeared first...
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10 Political Business Questions Answered by Firm Founders
Over the past year and a half, C&E’s Firm Founders series has highlighted industry entrepreneurs talking about the realities of building a political business from the ground up. The post 10...
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Creative Insights: Optimizing Your Email Fundraising Effort
Building urgency? Pushing deadlines? All important in email fundraising programs, said Democratic strategist Taryn Rosenkranz, provided the underlying message isn’t designed to deceive. The post...
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Behind Gary Chambers’ 37-Second Pot Spot
The Louisiana Senate hopeful's comms consultant told C&E the way the industry thinks about messaging in campaign ads is due for a rethink. The post Behind Gary Chambers’ 37-Second Pot Spot...
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How 2022 Campaigns Will Capitalize on the Pending Supreme Court Pick
Republicans and Democrats could both use a little help firing up their fans for the fall. The post How 2022 Campaigns Will Capitalize on the Pending Supreme Court Pick appeared first on Campaigns &...
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GOP Consultant Launches Training Service For First-Time Candidates
Candidate training services have long been a major part of the campaign industry particularly on the left. But educational services directed exclusively at would-be candidates are not as widespread on...
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Polling Startup Change Research Shuffles Leadership With an Eye Toward...
Incoming CEO Nicole Bare wants to take the Higher Ground Labs backed company from “adolescence into adulthood.” The post Polling Startup Change Research Shuffles Leadership With an Eye Toward...
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The Best Advice I Ever Got as a Consultant
Those with long-term staying power in the campaign industry, writes Democratic strategist Marty Stone, are the consultants who actually put the client first. Making money on the product comes second....
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Managing an In-House Creative Team
C&E spoke to Rising Tide Interactive's Amanda Gravely about the ins and outs of managing a large creative team and how campaigns can get the most from limited design resources. The post Managing an...
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A Roadmap for Effective Battleground Messaging This Cycle
A pair of 2021 electoral upsets may point the way to potential messaging and branding answers for candidates in battleground races this year. The post A Roadmap for Effective Battleground Messaging...
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Making Digital TV More Accessible for Buyers
As the new head of DSPolitical's media planning department, there's one thing that's always on Jacob Garber's mind: CTV. The post Making Digital TV More Accessible for Buyers appeared first on...
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Creative Insights: Adapting to the Targeting Landscape for 2022
Joe Corbe of 1631 Digital spoke to C&E about planning online ad campaigns in an uncertain digital environment. The post Creative Insights: Adapting to the Targeting Landscape for 2022 appeared...
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Careful Creative Choices Can Land Prime Placements With OOH
From digital billboards to bus shelters to gas stations, voters can expect to see more political creative outdoors this cycle. The post Careful Creative Choices Can Land Prime Placements With OOH...
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Selling Merch is Getting Easier. How Much Should Campaigns Invest?
Long-time digital practitioner Gerrit Lansing doesn’t fit the profile of a political creative. But as the president of payment processor WinRed, he’s pushing campaigns to integrate merch shops into...
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5 Outreach Alternatives if Platforms Pull the Plug on Political
Republican strategist Nicole Schlinger on why it's time for campaigns to emerge from the digital ad bubble and focus on additional ways to get targeted messages directly to voters. The post 5 Outreach...
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Maximizing the Impact of Your TV Ad Dollars in ’22
There are still plenty of unknowns about how this year’s midterm election will play out, but one thing is certain: 2022 will see one of the largest spends on TV […] The post Maximizing the Impact of...
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Can the Right Match the Left’s Startup Culture?
The biggest obstacles to growing the startup ecosystem on the right: culture and budget prioritization. The post Can the Right Match the Left’s Startup Culture? appeared first on Campaigns &...
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Fundraising with Text Messaging – Why Your Campaign Needs it to Win
With 14 years of experience and billions of text messages sent, Tatango has learned what works and what doesn’t when it comes to political campaigns and their digital marketing efforts. […] The post...
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