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Rest Easy, Political Consultants: Campaign Spending Will Hold Steady
As data flows faster and budgets get bigger, tracking political ad spend has become far more intelligent over the last several cycles. AdImpact and Kantar/CMAG know political media far better […] The...
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‘Green Shoots’ Are Forming Across the Spectrum on Marijuana Policy
Marijuana policy is now a winning issue across the political spectrum, but campaign tactics for messaging around it still require nuance. That’s because despite its popularity, voters don’t mention it...
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Creative Insights: The Importance of Creative Testing
With increased demand for video and digital content across a variety of platforms, testing that creative to ensure that it’s being deployed as effectively as possible has taken on a […] The post...
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Using Authentic Engagement to Navigate Twitter’s New Restrictions
Twitter recently released a newsletter report outlining its policy to curb the number of duplicate tweets, known as “copypasta” posts, on its platform. They define copypasta in the following way: […]...
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Relying on Strong Design to Build Your Web Presence
After graduating from Towson University with a double major in film and political science, John Horneman made his way to DC where he got his start in the RNC’s oppo […] The post Relying on Strong...
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An Ad Tech Tool for the Times
The challenges that political marketers face have been upped considerably since the start of the pandemic. Sure, it was easier to hit audiences with OTT spots as the public health […] The post An Ad...
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The Unique Challenge of State-Level Fundraising Education
As a battleground state, Nevada gets attention from national organizations and donors who are interested in investing in competitive campaigns. While their support is greatly needed, these national...
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Give Your Grassroots Advocacy Campaign An Edge
Turn up the heat in your advocacy campaigns by engaging and mobilizing more advocates with Capitol Canary’s best-in-class, mobile-first, multi-channel advocacy software. Capitol Canary provides a...
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The Ad Tech Takeover Has Reached the Most Analog of Mediums
The last bastion of analog political advertising has been penetrated by ad tech with a DSP platform now marketing itself as the programmatic answer to placements on everything from billboards […] The...
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How One Polling Shop is Making the Most of Its Data Partnerships
Ask academics what the challenge with polling is these days and they’ll likely point to something like differential non-response bias. The Tarrance Group’s new CEO, longtime partner B.J. Martino, has...
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How to Adapt Your Digital Strategy to Meta’s Last-Minute Platform Changes
Campaigns are abuzz about the big changes Meta is making to its platforms — starting with their flagship product Facebook. Meta is clearly feeling the heat from TikTok and other emerging platforms […]...
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Creative Insights: Designing a Logo That Fits the Candidate and the Message
It’s easy to get bogged down with color and font options when you’re in the logo design phase, but what’s really paramount in the design: readability and visibility, according to […] The post Creative...
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How One Designer Has Adopted a Template Model to Unleash Her Party’s Creativity
While working towards her degree at Syracuse University, Laura Beth Pelner had a dream of being an advertising executive. But after graduating in 2007, Pelner wasn’t fulfilled by creative work […] The...
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Getting Started Consulting Outside the United States
Have you thought about doing international consulting work? At this point in the cycle, I know many of you have. Recently, I started doing some work elsewhere in the Americas, […] The post Getting...
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A Tech Prescription for Improving Midterm Poll Results
As the polling industry readies itself for the 2022 midterms, there are numerous factors that could impact how pollsters collect their data and ensure that the modeling is accurate. But […] The post A...
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Getting the Most From Your Direct Mail Efforts
How can your campaign break through the noise and authentically resonate with voters? United States Postal Service Direct Mail Consultant Paul Del Signore answers these questions and more – sharing...
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The Left’s GOTV Efforts Could Use a Midterm Boost
Democratic campaigns are significantly underfunding their digital GOTV efforts this cycle — investing just 20 percent of what they did at this point in the 2020 cycle despite the media […] The post The...
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Think Your Race Is Going Sideways? Consider the California Reality
You’d be foolish to bet against the Harlem Globetrotters. With more than 27,000 wins in franchise history, the Globetrotters’ last loss came in 2006. Coincidentally, that’s the last time Democrats […]...
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The Media Mix: Leveraging Direct Mail to Make the Most of Your Integrated...
In today’s increasingly competitive political landscape, campaigns must get creative, coordinating messaging across various advertising channels to drive action and set themselves apart. Direct mail is...
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Why One Firm Invested In DC Office Space And Shunned Remote Work
Last year, the pandemic was prompting some firms to rethink their expensive leases in DC and transition to either fully remote work or occupying a co-working space. That trend may have reached […] The...
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