Clik here to view.
3 Tips For Creative Testing on a Budget
The political digital advertising industry notoriously falls short when it comes to testing. More often than not, it’s not the fault of the professionals in the field. Late money, a […] The post 3 Tips...
View ArticleClik here to view.
Digital Video CPMs Reveal Mixed Messages For Buyers
Despite an anticipated price spike in digital inventory at the end of the last cycle, some programmatic platforms observed only a small variation in video CPMs, which may help alleviate […] The post...
View ArticleClik here to view.
Does the Campaign Industry Need a Different Type of Tech Incubator?
For companies looking to sell into the campaign and advocacy markets, breaking in can be a challenge — so much so that even established vendors who actually develop a book […] The post Does the...
View ArticleClik here to view.
How the Staffing Crisis May Be Fueling Industry Consolidation
Campaigns on the right are outsourcing to firms what previously they would have hired staff to do, which is putting pressure on consultants to expand their offerings. This phenomena is […] The post How...
View ArticleClik here to view.
Combine Digital Advertising With Direct Mail, The SMART Way
With political advertising comes several certainties. One of which is the arrival of political direct mail. However, studies show that direct mail has single digit response rate percentages. These...
View ArticleClik here to view.
AI and Political Campaigns: Let’s Get Real
Artificial intelligence is coming for your next campaign, ready or not. At the least, people who want to sell AI to your campaign are coming, and it behooves us to […] The post AI and Political...
View ArticleClik here to view.
The Lost Art of Storytelling in Political Creative
Robert Aho isn’t your average creative. For starters, the Republican media consultant holds a MBA in Marketing from the University of Pittsburgh. After getting his start in Pennsylvania politics in […]...
View ArticleClik here to view.
How One Dem Firm Tapped Influencers To Help Sway Wisconsin’s Supreme Court...
Turning out young voters has never been easy, but one Democratic digital consultant believes he’s found a winning strategy for marshaling Gen Z: micro influencers. It’s no secret that the […] The post...
View ArticleClik here to view.
Want To Reach An Attractive Exit? Scale Is the Key
For consultants looking to sell their businesses, their options are often limited by the pool of buyers. Selling to a competitor or one of the industry’s mega firms, for instance, […] The post Want To...
View ArticleClik here to view.
Risk vs. Reward: Timing Around Major Business Decisions Can Come Down To a...
In what’s increasingly a grow-or-die environment for firms, consultants are having to make more and more risk-versus-reward calculations. Should we buy a firm that we’ve partnered with in the past? […]...
View ArticleClik here to view.
4 Ways Working in a Restaurant Prepared Me for Running a Political Firm
In the South, we often start nuggets of life advice with “Momma always said …” It’s an expression made famous by Alabama’s own Forrest Gump, but truly, it’s a way […] The post 4 Ways Working in a...
View ArticleClik here to view.
Political Media Buyers Are Waiting On a Decision From Netflix
Some media buyers and strategists believe the top streaming service could give campaigns a new avenue to reach voters in 2024. Netflix’s ad-supported subscription tier launched last year, although it...
View ArticleClik here to view.
The Value Of Words In the Creative Ecosystem
Philadelphia native Amy Bolick started a campaign industry career first as a volunteer on Hillary Clinton’s 2016 presidential and later in Florida, post-grad school, with local Democratic clubs. Later,...
View ArticleClik here to view.
Struggling With a Texting Script? Maybe Let AI Do a Pass
What makes a good texting script? It’s a question that Roddy Lindsay, co-founder of Hustle, got so many times that he invested in finding a way to help his clients […] The post Struggling With a...
View ArticleClik here to view.
Why the Trump Indictment Is a Campaign Finance Warning For Candidates
The Manhattan grand jury’s indictment of former President Trump for allegedly falsifying business records “with intent to commit another crime” is an important reminder to candidates running for...
View ArticleClik here to view.
Entrepreneurs: It’s Time We Talk About Trauma
I started my company six years ago with the mission of helping political business owners scale their companies to run more efficiently. I immediately set about creating financial forecast models […]...
View ArticleClik here to view.
Brace For Impact: FEC Could Ramp Up Audits Going Into ’24
The audits could be coming. Not just the targeted ones, or a funnel into the Alternative Dispute Resolution (ADR) program. Full-blow FEC audits that campaigns will need professional assistance to […]...
View ArticleClik here to view.
All-In-One Tech: Not the One for All
In 2023, convenience reigns supreme. We get food delivered on demand; infinite shows to stream; an endless array of apps to swipe and scroll through during our workday. So, when […] The post All-In-One...
View ArticleClik here to view.
Call Your Lawyer or Call Your Consultant? Rise Of Data Privacy Laws Will...
The growing number of states implementing data privacy laws is giving digital consultants headaches and has the potential to increase legal fees for campaigns and groups going into 2024. Colorado, […]...
View ArticleClik here to view.
FEC Revises Auditing Process to Give Low-Budget Campaigns, Groups And State...
The FEC is in full agreement on this: It wants to make its auditing process easier for candidates, committees and state parties to comply with without having to engage a […] The post FEC Revises...
View Article
