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The Year’s Best Creative and Design Advice
Creative and design professionals will be critical to the success of campaigns and political organizations in 2024. Between the heightened demand for digital content and the need to stand out […] The...
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13 Truths For 2024 That You’re Not Prepared For
Here we are, it’s 2024. The year we’ve all prepared for and yet you’re likely not ready for the big and small headaches headed your way. Let’s count them down. […] The post 13 Truths For 2024 That...
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Primary Season Could Be a Boon for Democratic Comms Staffers
The upcoming primary season could be a gold mine for Democratic comms practitioners as GOP candidates and officeholders carve out policy positions — particularly around abortion access — that can […]...
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Mail In a Presidential Year: Make Sure to Go Local
Mail consultants are honing their pitch to clients in a cycle that will be dominated by record TV and digital ad spending: We can help you message around local concerns […] The post Mail In a...
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11 Consultant Predictions for 2024
If the first two weeks are any indication, the next 12 months are going to be wild. A presidential election in the United States, and some 50 other contests around the globe, […] The post 11 Consultant...
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How a Local Election You’ve Never Heard of Helped Determine the 2000...
David Boies walked onto the famed set of NBC’s “Meet the Press” in December 2000 and readied himself for what he expected to be a contentious interview. Boies, one of […] The post How a Local Election...
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What the Discourse on X Means For Political Marketers
Advertisers and Democratic candidates will abandon platforms like X (formerly Twitter), once the center of diverse political discourse, in favor of emerging networks such as Threads. This migration...
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Why Targeting Micro Neighborhoods Is Key To Winning In ’24
The confluence of three important factors provides campaigns with new ability to analyze micro-level election return data and predict future voting behavior with far greater certainty than ever before....
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Battling Shorter Attention Spans: TikTok-Style Ad Making?
Voters’ downward spiral when it comes to attention spans is pushing ad makers to adapt their creative. One of the end results: TikTok-stye shots for TV spots. “Viewers’ attention spans […] The post...
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The Business Advice Column: Managing a Cash Flow Crunch
Michelle Coyle is CEO of The Political Business Institute and president of BGSD Strategies. Have a question about your business? Email her directly at mcoyle@politicalbusinessinstitute.com and she’ll...
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What Data Investment Means for 2024
We asked Paul Westcott, EVP at data provider L2, what he sees as the big data trends for 2024. He predicted these three tactics would dominate the cycle: Custom Analytics […] The post What Data...
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Media Firm and Ad Buying Shop Deepen Partnership With Equity Stake
Top GOP media shop IMGE has acquired an equity position in AdVictory LLC, a buying and media planning firm founded by Adam Meldrum in 2015. The two firms will “continue […] The post Media Firm and Ad...
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Hot Takes Digital Advertising Edition: What’s Overrated For 2024
Political digital advertising is now a mix of overhyped methods and overlooked gems. It’s up to us, savvy readers, to help clients avoid the former and lean into the latter. […] The post Hot Takes...
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The Political Business Institute Empowers Entrepreneurs in the Campaign...
The Political Business Institute specializes in launch, growth and turnaround strategies for political firms. Our programs are focused on driving sustainable growth to help political entrepreneurs...
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Don’t Mock that Dean Phillips AI Chatbot. Learn From It.
Did you check out Dean Phillips’s audio AI chatbot? Kudos to you if you did, because you must have moved fast. Just a couple of days after it showed up […] The post Don’t Mock that Dean Phillips AI...
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Ad Saturation Is the Symptom, Not the Disease
A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad saturation. “Frequency is a symptom, not the problem,” said Ray Kingman, […] The post Ad...
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Democrats Trail Republicans In ‘Pipeline’ Investment
Republicans are investing more in their so-called pipeline organizations, which train and recruit candidates and staff, compared with Democrats. In fact, the gap between the two sides isn’t even close....
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Why the Campaign Industry Needs To Leave Hustle Culture Behind
Democratic politics is extremely unfriendly to working parents and, to me, it appears to have a larger negative impact than just who works on campaigns. The culture we’ve allowed to […] The post Why...
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Hot Takes Digital Advertising Edition: What’s Underrated For 2024
You’ve already read my hot takes on what’s overrated in digital advertising in 2024. Now, let’s explore the low-key digital heroes in 2024. Underrated #1: Micro Persuasion Yes, microtargeting just got...
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Vendors Primed to Help Clients Navigate the Issues Roadmap for 2024
Pollsters and social media listening vendors have a message to prospective clients: don’t take the 2024 issue matrix for granted. On the left, the message from national Democrats to voters […] The post...
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