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Latino Media Shop Founders See a Burgeoning Market In ’24
Shops specializing in outreach to Latino voters have typically been regional operations, or national firms brought onto campaigns for a specific scope of work. But the partners behind Conexión, which...
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Email Security In the Spotlight For ’24
Major tech companies are increasingly concerned about email spoofing and want bulk senders to elevate their security game or face having their outreaches land in recipients’ spam folders. That was […]...
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Are All Ad Impressions Created Equal?
Here’s a philosophical question for digital consultants: Are all impressions created equal? In an era where the silo between programmatic digital and CTV media buying has broken down, or at […] The...
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Voter Outreach in ’24: Crafting a Winning Voter Contact Plan
In our recent webinar, “Voter Outreach in ’24: Crafting a Winning Voter Contact Plan,” our panelists shared exclusive, best-in-class insights into how different voter contact methods impact voter...
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ColdSpark Expands Into Corporate Sector With Citadel Communications
A Republican campaign comms firm that counts Nikki Haley’s super PAC as a client is expanding into the corporate world with a new shingle. Citadel Communications, an offshoot of Pittsburgh-based […]...
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Hiring Tips for Consultants In a Talent Shortage
Hiring the right staff will be more complicated this cycle compared with the pre-COVID and pre-recession periods. For starters, there’s a shortage of qualified candidates. But even in this age […] The...
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What the Extinction of Non-Competes Could Mean For Your Firm’s Culture
In January 2023, the Biden administration, through the FTC, proposed a nationwide ban on non-compete agreements for workers and independent contractors, arguing they stifle worker mobility, suppress...
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Facebook Is Dead (For Fundraising), Says One GOP Strategist
Long-time digital strategist Mike Hahn has reached a conclusion: “Facebook’s dead.” At least when it comes to fundraising. Hahn, who recently joined GOP fundraising shop Frontline Strategies after...
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Managing a Campaign in 2024
The role of manager is taking on nuances it never had. Several managers who spoke with C&E over the past several months described how staff today are, simply put, a […] The post Managing a Campaign...
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How Influencer Outreach Can Help Campaigns Reach an Influx of Young Voters In...
Social media strategy for campaigns in 2024 will need to depart significantly from previous cycles to effectively target young voters. By one estimate, there will be more than 8 million new […] The...
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Yard Signs Don’t Vote: 3 Critical Things to Focus On Instead
“When do we order lawn signs?” This is one of the most common questions I’ve been asked as a consultant for the past decade, and my answer is always the […] The post Yard Signs Don’t Vote: 3 Critical...
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Sell-side Talent Installed At Top GOP Ad Buying Shop
National Media Research, Planning and Placement recently unveiled a chief revenue officer who spent much of his career on the sell side with the E.W. Scripps Company. Michael O’Brien told […] The post...
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Avoiding the CTV/OTT Inventory Squeeze
For generations, it was easy for campaigns to reach voters with TV ads — even if there was a significant waste with large numbers of ineligible or out-of-district voters also […] The post Avoiding the...
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Dive into Campaign Headquarters with USPS
Behind every campaign there’s a crew of dedicated characters, each with their own special set of skills, working tirelessly behind the scenes with one goal in mind: winning. And to […] The post Dive...
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Fundraising Copywriting on the Right In the Second Trump Era
You may have heard the adage: was Napoleon a product of his times, or were the times a product of Napoleon? In 2024, political copywriters find themselves asking similar questions. […] The post...
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Is It Time To Consider Digital Out of Home?
Much the same way that political marketers have been rubbing their hands in anticipation of the maturation of the CTV/OTT ad market, digital out of home (DOOH) was going through […] The post Is It Time...
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The Ins And Outs of Influencer Outreach
More campaigns are turning to influencers to build trust and persuade voters — particularly in diverse communities. This is happening, in part, because voters are relying less on the media […] The post...
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How One GOP Consultant Learned to Love Banking Early Votes
Republican candidates leaning into vote-by-mail and absentee-ballot-chase programs are having success in primaries, which could lead to wider adoption of some early-vote strategies that the GOP has...
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Money and Security: How Running For Office Is Different In ’24
There have been two major changes to the curriculum since the Campaign School at Yale opened its doors in 1994 to train female candidates and campaign staffers. Fundraising techniques are […] The post...
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Field For the Win in ‘24?
Democratic field organizers taking up residence in campaign offices across the country this cycle will have a friend in a high place. No, not just the White House. Chelsea Peterson […] The post Field...
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